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Electra

$629.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$729.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$1,899.99
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.

$12.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$15.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through,' and 'sup.' We've made ringing an art form. Choose from our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Cheerful 'ding-dong' doorbell-style ring
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: 22.2mm
- Material: Steel
- Weight: 130g

$12.99
Electra's Seatpost Clamp w/Rack Mounts is the crucial link between your bike and your rear rack. It replaces the standard seatpost clamp to allow rack installation on bikes not originally fitted with rack eyelets.

$8.99
The wheels on your bike spin, so why not your bell. Vintage-style spinner bell produces a great ring as it twirls around.
• Top your bell with a cap from your favorite beverage. The Bottlecap Bell has a top that is shaped like a bottle so you can put your favorite cap on the top
• Bottlecaps can easily be replaced when it is time for a new one
• Fits standard bicycle handlebar
• Includes attachment hardware

$24.99
Get back on the road with a quality replacement hanger.
- Attachment hardware is sold separately
- For specific compatibility concerns, please contact our Customer Service team
Specifications:
- Size: Rear drive side, 135mm Q/R
- Mounting location: Rear drive side
- Attachment: 2-bolt
- Weight: 12g

$14.99
Let people know you're coming through. And do it in style.
The perfect way to say 'Hello'
Or 'hey there','coming through' and 'sup'.
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Product details:
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$74.99
This basket is as sweet as honey.
It's perfect for holding all your things, large and small. Easily attach and remove this quick release basket from your headset for added functionality and fun.
You have things. We have things to hold those things.
- Quick release bracket included
- Proprietary Electra design
- Honeycomb patterned stamp
- Quick release unit mounts to handlebars
- Powder coated steel
- Carries up to 5kg (11lb)
- Dimensions: 34cm (l) x 23cm (w) x 27.5cm (h)
- Attachment: Quick Release
- Includes hardware: Yes
- Material: Steel
- Weight: 1g

$49.99
A pair of Electra's Townie Aluminum Fenders on your ride will let you pedal even in less-than-ideal conditions. They're made from durable, low-maintenance aluminum and offer full coverage so you'll arrive squeaky clean. All mounting hardware is included for quick and easy installation.

$12.99 - $15.99
The best thing to happen to handlebars since grips.
- Easy to push lever creates friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$629.99
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.

$14.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Includes attachment hardware

$47.99
Get back on the road with a genuine replacement chainguard.
- Original equipment replacement chainguards for Electra Townie 7D bikes
- Color matched for direct compatibility

$2,449.99
The Electra Townie Go! 8D EQ with a Bosch Active System motor and Flat Foot Technology frame geometry make this e-bike the perfect blend of comfort, control, and fun. With up to a 100-mile range, you can go to work, go to the store, go wherever you want without breaking a sweat. This pedal-assist e-bike is easy to use and a blast to ride. Just get on and Go!
It's right for you if...
You want the power and fun of an e-bike along with the comfort of a Townie featuring Electra's patented Flat Foot Technology. The Townie Go! 8D EQ is a solid choice for those who want to go farther, faster, and funner on this easy-to-use ride.
The tech you get
The Townie Go! 8D EQ features a quiet Bosch Active Line Gen 3 250W motor with a top assisted speed of 20 mph and is complete with the Purion display. An 8-speed derailleur provides a nice range of gears while the mechanical front and rear disc brakes, and balloon tires allow for a smooth ride. Color-matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie Go! 8D EQ is the perfect ride to get you around town in style. Run errands. Commute to work. Go to the store. With four modes of support from Eco to Turbo, there’s no wrong way to ride this pedal-assist e-bike.
Why you'll love it
- The best-selling Townie paired with the legendary performance of Bosch motors delivers more smiles per mile.
- Ready? Set. Go! The PowerPack 400 battery and 2 AMP charger allows for quick and easy charging.
- Bosch's Active Line motor is super quiet and provides the perfect amount of assistance.
- 26" balloon tires provide an amazing, cushy ride.
- Color-matched fenders keep you clean while front and rear LED lighting keeps you safe.

$24.99
When you need extra tread so your feet stay planted, Electra's Chopper Pedals are up to the task. With a durable pedal body and sturdy, smooth-spinning spindles, the Chopper Pedals give you the confidence you need in traffic or even on the trails.
- Spindle: 9/16-inch

$12.99
A bicycle bell with a quality sound is how you say hello in Electra.
- Easy to push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware

$19.99
When 'Hello' sounds more like 'Hey!'
The Pinger Bell provides big sound in a small package. Providing 90 decibels of sound, its the perfect additional to your e-bike handlebars.
Let people know you’re coming through—and do it in style.
- Loud 'ping' noise that reaches 90 decibels
- E-bike recommended
- Fits standard bicycle handlebar
- Includes attachment hardware
- Clamp: 22.2mm
- Material: Stainless Steel

$15.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$14.99
The perfect way to say 'Hello'
Or 'hey there,' 'coming through' and 'sup.'
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through. And do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Includes attachment hardware

$2,949.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.
$439.99
Modern cruiser with over twenty years of refinement built in to improve the ride experience. You’ll notice the difference with Electra’s patented Flat Foot Technology combined with custom bend handlebars.

$15.99
The perfect way to say 'Hello.'
Or 'hey there,' 'coming through' and 'sup.' We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Let people know you’re coming through—and do it in style.
- Easy-to-push lever creates a friendly ringing sound
- Fits standard bicycle handlebar
- Includes attachment hardware
- Mounting Location: Handlebar
- Clamp: Universal
- Material: 7075 Aluminum Alloy

$49.99
Functional. Fashionable. Fenders.
Keep you and your threads clean and dry by adding stylish fenders.
- Front and rear full-length fenders designed for use on Townie 24-inch bicycles
- Fits Step-Thru Townie Original models
- Compatible with tires up to 2.0-inch wide
- Protects against pesky mud and splashes

$29.99
For all of life's beverages.
A cup holder for your bike? We'll drink to that.
Keeps your hands free and your drink cold.
For those of us who need two hands to steer.
- Fits a 12oz can
- Attaches to a standard 22.2mm handlebar
- Comes with reversible graphic koozie (solid color inside)

$619.99
The Cruiser Lux elevates the basic Cruiser to the next level with modern refinements like a lightweight aluminum frame, painted fenders, custom components and, of course, Electra’s patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it the perfect statement piece wherever you want to go.
It's right for you if...
You enjoy the ease and simplicity of our Classic Cruiser but prefer the upgrades offered on the Cruiser Lux. Ride in style on the boardwalk, bike path and everywhere in between on the Cruiser Lux 3i.
The tech you get
The Cruiser Lux 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power. Cushy 26" RetroRunner tires, custom saddle and grips create a comfortable and stylish ride.
The final word
The classic beach cruiser was our first muse. After years of innovation and developing our signature style and attention to detail, the Cruiser Lux was born. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Why you'll love it
- It's in the name...Cruiser Lux features the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology.
- The low maintenance coaster brake and 3-speed drivetrain keep riding fun and uncomplicated.
- Add a bell, basket or a surf rack to make the most of those long summer days.

$1,599.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.

$15.99
Let people know you're coming through. And do it in style.
The perfect way to say 'Hello'
Or 'hey there', 'coming through' and 'sup'.
We've made ringing an art form. Spice up your handlebars with our unique graphics and bold colors.
Product details:
- Cheerful 'ding-dong' doorbell style ring
- Fits standard bicycle handlebar
- Includes attachment hardware

$11.99
Twist to the left, twist to the right.
Whichever direction, it's the perfect way to say 'Hello.' Twistabell provides a pleasant ringing sound all around town.
Let people know you’re coming through—and do it in style.
- Ambidextrous style is designed for both righties and lefties
- Fits standard bicycle handlebar
- Includes attachment hardware
- Clamp: 22.2mm
- Material: Stainless Steel
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